CERTIFICATES

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Development of Century Holiday

  • 2015
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1988~1999
  • 2015
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1988~1999

Remarkable Story of Development


Behind the development of an organization is a remarkable story. In 1987 Mr James Liang, the founder of Century Holiday Travel Group was a second year student at Shenzhen University studying International Finance. Making use of his time during the school holidays he began a part-time job cooperating with Hong Kong and Taiwan groups. After his graduation from university Mr.Liang decided to begin his professional journey in the travel industry due to his passion for tourism.


After his graduation, Mr.Liang’s first job was with Shenzhen Youth International Travel Service Co., Ltd. After one year he focused on Guangzhou and began the early stages of the opening up of China’s inbound tours mainly dealing with inbound clients from Malaysia and other Southeast Asia clients. In 1992 Mr. Liang visited Malaysia for the first time and completed his travel agency sales task. Due to personal reasons Mr.Liang then returned to Shenzhen and joined Shenzhen Hongyan Travel Agency where he focused on inbound reception


By 1993 Mr. Liang was particularly interested in the development and management of international travel agencies. Therefore, he paid 4,000USD and traveled with Shenzhen Hongyan Travel Agencies Deputy Manager to USA along with senior hotel management staff to learn more about the international travel market. On his return to Shenzhen, Mr. Liang learned that Hongyan Travel Agency was heading for bankruptcy and made the decision to cooperate with OCT Travel Agency’s Mr.Zhong who he met on his excursion to the USA. At that time Mr.Liang was the first ever to pay one million (yuan) to contract OCT’s Travel Agency’s outbound tours department.


OCT Travel Agency at that time was one of the first China Travel Agencies to have certification for inbound and outbound tours. As one of the first contractors for outbound services, Mr.Liang gained an insight into the international market and realized the importance of foreign markets. Therefore, setting the firm foundations for the establishment of Century Holiday in the future.


From 1994 to 2002 the elite management of OCT Travel Agency inbound department under the leadership of Mr.Liang was one of the first pioneers for the China outbound travels and at the same time maintained competitive advantage in the inbound market.


At a golfing event  Mr.Liang met the proprietor of STCN and this would be the turning point where the establishment and development of Century Holiday would begin. Century Holiday was established in 1997 and was a travel agency under STCN and focused on exhibition and business tours. Mr. Liang acquired Century Holiday and development of the company was rapid, in addition to this Century Holiday would also have two new important shareholders Mr.Sanny Ng and Mr. Andy Liu who are both Mr.Liang’s long-term business partners.


Between 1997 and 2013 Century Holiday expanded from a team of 20 to a company with over 400 professionals. Inbound reception of clients increased from hundreds to over 30,000 and today the company has 18 branch offices. In 2006 Century Holiday took advantage of the internet trend and developed C.J.Net which was the company’s first B2B travel agency, hotel and vacation distribution platform.


Century Holiday gained the outbound tour certification in 2007 and officially began establishing its own outbound brand and this would see lead to the creation of Shangpin Tours. At the same time AirAsia began its direct flights from Kuala Lumpur to Macau, aware of AirAsia development Mr Liang foreseen a cooperation opportunity to gain more market share in Malaysia and was quick to begin negotiating with AirAsia. To this day Century Holiday has 5 AirAsia Service Centers  and is AirAsia’s main China air ticket supplier. In 2011 Century Holiday’s  professional online inbound tour reception platform,Chinatouradvisors.com. As of 2013 the website is represents Century Holidays services.In 2013 also seen the cooperation of Jetstar and Century Holiday and resulting in the opening of the first Jetstar exlusive agency in Guangzhou.


With so much experience gained throughout the year from the management of a international travel agency, Mr Liang the managing director of Century Holiday and our management have always believed in making clients a priority and providing the best professional services of the highest standards. Having received many awards from foreign tourism bureaus and our constant strive will see Century Holiday continue to develop as an internationally competitive travel agency.